Apple has built more than five hundred retail stores across twenty-five countries. In fact, their first international store was in Japan where they went on to dominate the country. In total, Apple Stores welcome over five hundred million visitors every year. And they’ve proven to be more profitable per square foot than any other company. But all of this big success started rather small. With the first Apple Store opening at the Tysons Corner Center mall in Virginia, almost twenty years ago. So in this video, we’re going to take a look inside the first Apple Store, and I’ll explain the concept, the layout, and the strategy Apple used to become a successful retailer.

Music: Bensound - Piano Moment