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The JPEG file format is 30 years old now. A new tech, HEIF (stored in HEIC files and used in HAVC or h.265 video) offers more than 50% better compression AND better image quality, thanks to 10-bit color. Apple adopted HEIF, HEIC, and HEVC in 2017 for the iPhone... and NO OTHER CAMERA COMPANY HAS FOLLOWED. Just by switching file formats, your storage costs could be cut in half. You could buy memory cards that were half the size and half the speed. Your buffer would last longer and clear faster. In this podcast, I'll talk about the JPEG file format and how WE can convince camera companies to adopt this incredibly important new technology.

Music provided by Epidemic Sound (affiliate): https://bit.ly/2MwDey7